Marketing for Makers

Teddy Bear

This course has been created specifically for "makers" - artists, atisans, craftspeople. 

If you are a creative maker who wants to work on how to market your own unique hand-made product, this practical short, "essentials" course is for you.

Are you asking yourself:

  • How can I stand out at markets?
  • How do I price my products?
  • How can I reach "my" customers?

This series of 3 workshops will present the essentials of brand identity, product research, pricing and marketing.

Workshop 1: Understand your value and the value you present to the customer

  • Understanding your unique product value
  • Understand your customer
  • Understand your competition

Workshop 2: Create your brand identity

  • Brand name and logo
  • Brand message
  • Brand story telling

Workshop 3: Planning and pricing

  • Determining pricing 
  • Planning for success
  • Marketing on a tight or zero budget

Each workshop will include presentations, practical work and discussion. You will need to do some work outside class hours. 

More information and bookings.

 

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