Marketing for Makers
This course has been created specifically for "makers" - artists, atisans, craftspeople.
If you are a creative maker who wants to work on how to market your own unique hand-made product, this practical short, "essentials" course is for you.
Are you asking yourself:
- How can I stand out at markets?
- How do I price my products?
- How can I reach "my" customers?
This series of 3 workshops will present the essentials of brand identity, product research, pricing and marketing.
Workshop 1: Understand your value and the value you present to the customer
- Understanding your unique product value
- Understand your customer
- Understand your competition
Workshop 2: Create your brand identity
- Brand name and logo
- Brand message
- Brand story telling
Workshop 3: Planning and pricing
- Determining pricing
- Planning for success
- Marketing on a tight or zero budget
Each workshop will include presentations, practical work and discussion. You will need to do some work outside class hours.
More information and bookings.